Diane Hockenberry

Captain
DISC Type : DS

Chief Marketing Officer at By Light Professional IT Services

Chevy Chase, Maryland, United States

Overview

Diane has no verified overview

Personality Overview

Output-Driven

Dynamic But Sincere

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Diane has no verified topics they care about

Media Appearances

Diane has no verified media appearances

Work History

2-2026
Chief Marketing Officer at By Light Professional IT Services
12-2023 - 3-2026
Senior Director, Marketing and Strategic Communications at Trident
1-2022 - 12-2023
Marketing & Strategic Communications Consultant at Strategic Communications, Marketing and Engagement Consultant
9-2017 - 9-2021
Senior Director, Marketing and Engagement at WAMU 88.5
5-2015 - 8-2017
Director, Communications and Public Relations at Iridium

Education

Bachelors from Roanoke College
Masters in Liberal Studies from Hollins University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chevy Chase, Maryland, United States Job Level : Leadership Designation : Chief Marketing Officer at By Light Professional IT Services
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Diane

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Diane take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Diane

Personality Compatibility


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