Diane Wass D.Phil. (nee MacArthur)

Judge
DISC Type : Dc

Senior Principal at Uptake

Flaunden, England, United Kingdom

Overview

Diane Wass is a Senior Principal at Uptake Strategies with over 25 years of experience in healthcare. She specializes in integrating strategy, medical affairs, and communications with AI and digital innovation. She holds a D. Phil from the University of Oxford and is described by colleagues as passionate and a consummate professional.

Outside of her primary role, Diane is passionate about leveraging AI and technology as tools to enhance human intelligence and achieve better health outcomes. She has shown a specific interest in neurodevelopmental differences, including advocating for research and support for individuals with ADHD.

Unique fact: Diane is the founder of Think Health Communications, a firm dedicated to creating impactful solutions across human, animal, and planetary health.

Personality Overview

Objective Thinker

Fast But Wary

Quality Focused

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

AI in Healthcare
Pioneered the use of AI in her previous role at JPA Health and frequently posts about combining human intelligence with insights from AI and technology.
Healthcare Strategy
A core focus of her 25-year career, blending creative and analytical insights to develop strategies for major healthcare organizations.
Health Policy & Advocacy
Her experience includes leading policy, government affairs, and patient advocacy campaigns for major pharmaceutical companies like MSD.

Media Appearances

Diane has no verified media appearances

Work History

12-2025
Senior Principal at Uptake
6-2025
Founder, Managing Director at Think Health Communications
6-2024 - 6-2025
Senior Vice President, Strategy, Integrated Intelligence at JPA Health
6-2016 - 6-2024
Managing Director, JPA Health- International at JPA Health
3-2010 - 9-2012
Non-Executive Board Director at Nan Gall Energy Systems Ltd.

Education

1994 - 1998
D.Phil from University of Oxford
1993 - 1994
MSc. from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 24 Location : Flaunden, England, United Kingdom Job Level : Senior Designation : Senior Principal at Uptake
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diane

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Diane take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Diane

Personality Compatibility


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