KJ Blattenbauer

Doer
DISC Type : ds

Author at Pitchworthy

Dallas, Texas, United States

Overview

KJ Blattenbauer is a publicist, brand strategist, and the founder of Hearsay PR, with nearly three decades of experience. As the author of the bestselling book "Pitchworthy, " she specializes in helping founders and experts build authority and revenue through earned media. She holds a Masters degree from the University of St. Thomas.

Outside of her primary role, KJ is passionate about stationery and is the founder of Pretty Peptalks, a letterpress brand. She is a self-described "stationery snob" who values quality paper and well-executed design. To maintain focus, she starts her workday with an hour outside, either running or with her dogs.

Her book "Pitchworthy" became a bestseller on its first day of release, showcasing the resonance of her strategic approach to public relations.

Personality Overview

Long-term Focused

Risk-Accepting

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Founder Visibility
Her career is dedicated to helping founders and experts move from "overlooked to in-demand" through strategic, credibility-led public relations.
Building Authority
She teaches PR as a long-term business asset, challenging vanity metrics and focusing on turning expertise into demand and revenue.
Strategic Storytelling
She emphasizes that PR's purpose is to control the conversation and make meaning, helping brands shape narratives that connect with their audience.

Media Appearances

Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off. Featured in Everand

See Now

Work History

1-2026
Author at Pitchworthy
9-2025
Member at Entreprenista
5-2012
Publicist at Hearsay PR

Education

8-1997 - 12-2000
Bachelor's degree from University of North Dakota
2002 - 2004
Master's degree from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dallas, Texas, United States Job Level : N/A Designation : Author at Pitchworthy
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Insights For Selling To KJ

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with KJ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from KJ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will KJ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can KJ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And KJ

Personality Compatibility


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