Dickon Moon

Evaluator
DISC Type : cds

Partner at Fusion Search Partners

London, England, United Kingdom

Overview

Dickon Moon is a Partner at Fusion Search Partners, specializing in executive search for the tech sector. With over 30 years of experience, he focuses on guiding start-ups and scale-ups through strategic growth, particularly from Pre-Seed to Series A. He holds a BA (Hons) from the University of Greenwich. People who recommend him describe him as meticulous and reliable.

Born and raised in Cornwall, Dickon is deeply connected to his heritage, which he promotes through his lifelong passion for rugby. He serves as the volunteer Director of Rugby for London Cornish RFC, a role he has held for over two decades, and has also been involved in coaching Cornwalls county team.

He was made a Bard of the Cornish Gorsedh for his services to Cornish culture through rugby.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Tech Start-up Scaling
He advises promising tech start-ups on securing funding and spoke at Cornwall Slush'D about how start-ups should select a search firm.
Executive Search
As a Partner at Fusion Search Partners and former founder of his own firm, he specializes in placing leadership roles within the tech sector for VC and PE-backed companies.
Rugby Leadership
Serves as the long-standing, voluntary Director of Rugby for London Cornish RFC, where he is responsible for all aspects of the club's playing side.

Media Appearances

Dickon has no verified media appearances

Work History

1-2025
Partner at Fusion Search Partners
6-2003
Director of Rugby at London Cornish RFC
7-2024 - 12-2024
MD UK at Top of Minds
8-2023 - 7-2024
Partner at Kingsley Gate
11-2020 - 8-2023
CEO & Founder at Caspar Alexander

Education

BA (Hons) from University of Greenwich
Education details unavailable from King's College, Taunton

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Partner at Fusion Search Partners
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Insights For Selling To Dickon

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dickon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dickon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dickon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dickon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dickon

Personality Compatibility


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