Diego Durán de la Fuente in

Diego Durán de la Fuente

Researcher · DISC type Cs
Head Oracle Sales Latam at IBM
📍 Miguel Hidalgo, Mexico City, Mexico

Diego leads Oracle Sales for Latin America at IBM, specializing in digital transformation and IT consulting. An MBA graduate from EGADE Business School, his expertise covers a wide range of Oracles enterprise solutions. He holds a Kirkpatrick Four Levels Bronze Level certification, highlighting his focus on measurable business results.

He shows a keen interest in high-performance events that blend technology and teamwork, such as Formula 1 racing. Diego recently attended the Mexican Grand Prix, describing it as an exceptional experience that showcases innovation and the impact of artificial intelligence in action.

His team, IBM Accelalpha, was recently named the Winner for the ERP Breakthrough Award 2025 in Latin America.

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Experience
15 Years
Current Role
Head Oracle Sales Latam
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

How Diego shows up

Cost Conscious
Perfectionist
ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Diego cares about

Digital Transformation
He leads digital transformation projects for IBM's Oracle clients and recently hosted an executive event on this topic titled, "Datos que Deciden" (Data that Decides).
Oracle Ecosystem
His entire career revolves around the Oracle stack, from sales management at Oracle to his current role leading IBM's Oracle sales practice for Latin America.
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Career

Work history

10-2025
Head Oracle Sales Latam
IBM
11-2022 - 10-2025
Head of Sales Latam
Accelalpha
4-2021 - 10-2022
Consultant AMPS
Amazon
11-2018 - 3-2021
Strategic Territory Sales Manager
Oracle
5-2010 - 10-2018
Socio consultor
Formación y Desarrollo Clave
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2020
MBA
EGADE Business School del Tecnológico de Monterrey
2009 - 2013
Bachelor's degree
Universidad Iberoamericana, Ciudad de México
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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