Diego Garcia

Enthusiast
DISC Type : i

VP of Commercial Strategy, Planning & Productivity at Konfío

Monterrey, Nuevo León, Mexico

Overview

Diego is the VP of Commercial Strategy, Planning & Productivity at Konfío, bringing over 15 years of experience in strategic planning and leadership. His career is marked by senior roles at multinational corporations like American Express and The Coca-Cola Company. He earned his bachelors degree from Universidad Panamericana.

He is a proactive and results-oriented professional dedicated to making a positive organizational impact through strategic thinking. His background at Coca-Cola and interest in companies like Procter & Gamble and Unilever indicate a deep understanding of the consumer goods sector and its competitive strategies.

Diego has successfully transitioned his extensive strategic planning expertise from global CPG and financial services giants to the dynamic fintech industry.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Commercial Strategy
His career focus has been on leading commercial planning and strategy, managing key projects, and driving business value in senior roles.
Strategic Planning
He has 15 years of experience orchestrating strategic and annual business plans for major organizations like The Coca-Cola Company.
Fintech Innovation
[Predicted] His current senior leadership role at Konfío suggests a focus on driving growth and productivity within the financial technology sector.

Media Appearances

Diego has no verified media appearances

Work History

5-2024
VP of Commercial Strategy, Planning & Productivity at Konfío
8-2022 - 4-2024
Commercial Strategy & Financial Planning Director at Konfío
10-2018 - 7-2022
Commercial Planning & Strategy Head at American Express
6-2018 - 10-2018
Trade Marketing Sr. Manager at The Coca-Cola Company
4-2016 - 5-2018
Strategic Planning Sr. Manager at The Coca-Cola Company

Education

2004 - 2009
Bachelor's degree from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 15 Location : Monterrey, Nuevo León, Mexico Job Level : Senior Designation : VP of Commercial Strategy, Planning & Productivity at Konfío
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Diego

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Diego take some risk or not?

  • They can take some low-probability risks if needed.

You And Diego

Personality Compatibility


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