Salvador Terán Fraga

Wildcard
DISC Type : cis

Channel Sales Head at Konfío

Roma Norte, Mexico City, Mexico

Overview

Salvador Terán Fraga is the VP of Commercial Strategy at Konfío, a Mexican fintech unicorn. A two-time co-founder, he has a background in scaling businesses, having sold his SaaS ERP company, Gestionix, to Konfío. He holds an MBA from IPADE Business School and has deep expertise in technology and channel sales.

His passion for connecting people and ideas extends beyond his professional life, stemming from his early experiences with technology. During his time at Brocade, he learned to ride snowmobiles during certification-writing retreats in Utah, highlighting a blend of technical focus and a taste for adventure.

His career-long interest in scaling networks was sparked after he organized a LAN party for 300+ gamers, and the network couldnt handle the scale.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Fintech for SMBs
Co-founded a SaaS ERP for small businesses (Gestionix) and now leads commercial strategy at Konfío, a fintech company focused on lending and payments for the same market.
Scaling Businesses
Operates with a "mindset of scale, " a principle that has guided his career from building gaming networks to growing and exiting a venture-backed startup.
Channel Sales & Partnerships
His role at Konfío involves leading the strategy for acquiring customers through third-party channels, including partnerships, brokers, and resellers.

Media Appearances

Salvador has no verified media appearances

Work History

1-2021
Channel Sales Head at Konfío
2-2015 - 1-2021
Co-founder and Chief Growth Officer (Acquired by Konfío) at Gestionix
5-2012 - 1-2015
Regional Sales Manager - Strategic Accounts at Brocade
5-2009 - 4-2012
Senior Systems Engineer Mexico/CACE at Brocade
10-2008 - 4-2009
Systems Engineer Mexico and Central America -- Acquired by Brocade at Foundry Networks

Education

2013 - 2015
Master of Business Administration (M.B.A.) from IPADE Business School
1998 - 2004
Bachelor of Science (BS) from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Roma Norte, Mexico City, Mexico Job Level : N/A Designation : Channel Sales Head at Konfío
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Insights For Selling To Salvador

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salvador is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Salvador

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Salvador move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Salvador take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Salvador

Personality Compatibility


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