Diego Sanchez

Questioner
DISC Type : c

Product @ Buffer at Buffer

United States

Overview

Diego is a product leader at Buffer with over 10 years of experience in new product development, currently focused on simplifying social engagement. He holds a Masters degree and a specialization in Interaction Design. Colleagues describe him as creative, innovative, and diligent, with strong emotional intelligence.

He frequently shares his thoughts on the intersection of work and life, with a focus on product strategy, remote work, and intentional living. Diego is passionate about building deep and meaningful connections with people and emphasizes the human side of creating new products and services.

Diego is a vocal advocate for progressive work cultures, championing Buffers 4-day work week and radical transparency policies.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

New Product Development
He leads new product development at Buffer, having launched their AI Assistant, Start Page, and Community Hub.
Remote Work Culture
He actively promotes Buffer's unique remote-first culture, including their 4-day workweeks, async communication, and global hiring policies.
Community Building
He developed Buffer's Community hub and writes about the high value of engaging with users by replying to comments on social media.

Media Appearances

1-23-26 - Diego Sanchez from Buffer Explains How to Increase Engagement. Featured in Apple Podcasts

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Episode #82 - Diego Sanchez from Buffer – The Instagram Stories Podcast. Featured in Apple Podcasts

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Ep.3 with Diego Sanchez (Buffer) | Serving 140k users …. Featured in YouTube

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Work History

10-2023
Product @ Buffer at Buffer
4-2019 - 10-2023
Senior Product Manager at Buffer
12-2018 - 3-2019
Senior Product Manager for Growth at Typeform.com
3-2018 - 12-2018
Product Manager at Typeform.com
10-2016 - 3-2018
Product Owner - Growth at Typeform.com

Education

2016 - 2017
Interaction Design Specialization from UC San Diego
2011 - 2013
Master's degree from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : N/A Designation : Product @ Buffer at Buffer
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Diego

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Diego take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Diego

Personality Compatibility


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