Diego Sierra

Activist
DISC Type : Cd

Chief Executive Officer at Rubicon

Argentina

Overview

Diego Sierra is an entrepreneurial CEO at Rubicon and Digital Beings, with a background as an engineer and professional certifications from Universidad Tecnológica Nacional and Carnegie Mellon University. He specializes in Fintech and DLT solutions. Colleagues describe him as proactive, motivating, professional, and meticulous.

As a passionate Blockchain evangelist and Fintech advisor, Diego is deeply engaged with the convergence of finance and technology. He actively discusses future trends like tokenization and the economic implications of decentralized governance, while also considering broader topics like economic fairness and individual liberty.

He is a vocal supporter of tokenization, believing it will be a major force in 2026, with private equity being a key area of impact.

Personality Overview

Value Conscious

Perfectionist

Observative

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Fintech & DLT
Acts as a Fintech advisor and Blockchain evangelist, serving as the go-to person for implementing Distributed Ledger Technology solutions.
Scaling Tech Teams
Recently led his company's expansion into Guatemala, Honduras, and El Salvador, focusing on building teams with a long-term, delivery-first mindset.
Tokenization Trends
Strongly agrees with predictions that tokenization will be a defining trend for 2026, highlighting private equity as a particularly explosive area of application.

Media Appearances

Diego has no verified media appearances

Work History

8-2022
Chief Executive Officer at Rubicon
4-2014
Chief Executive Officer at Digital Beings
6-2010 - 12-2017
Head of Production at Tango Modem, LLC
11-2009 - 6-2010
Project Manager at Globant
3-2009 - 1-2010
Sales Director at Pisol

Education

2007 - 2007
Introduction to the Capability Maturity Model from Carnegie Mellon University
2007 - 2007
Professional Certification from Universidad Tecnológica Nacional

More Information

Social Presence :

Prographics :

Exp : 16 Location : Argentina Job Level : Leadership Designation : Chief Executive Officer at Rubicon
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Diego

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • Their decision making speed is somewhere in the middle.
  • Can Diego take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Diego

Personality Compatibility


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