Diego Sierra in

Diego Sierra

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Chief Executive Officer at Rubicon
📍 Argentina

Diego Sierra is an entrepreneurial CEO at Rubicon and Digital Beings, with a background as an engineer and professional certifications from Universidad Tecnológica Nacional and Carnegie Mellon University. He specializes in Fintech and DLT solutions. Colleagues describe him as proactive, motivating, professional, and meticulous.

As a passionate Blockchain evangelist and Fintech advisor, Diego is deeply engaged with the convergence of finance and technology. He actively discusses future trends like tokenization and the economic implications of decentralized governance, while also considering broader topics like economic fairness and individual liberty.

He is a vocal supporter of tokenization, believing it will be a major force in 2026, with private equity being a key area of impact.

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Experience
16 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Argentina
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Diego cares about

Fintech & DLT
Acts as a Fintech advisor and Blockchain evangelist, serving as the go-to person for implementing Distributed Ledger Technology solutions.
Scaling Tech Teams
Recently led his company's expansion into Guatemala, Honduras, and El Salvador, focusing on building teams with a long-term, delivery-first mindset.
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Career

Work history

8-2022
Chief Executive Officer
Rubicon
4-2014
Chief Executive Officer
Digital Beings
6-2010 - 12-2017
Head of Production
Tango Modem, LLC
11-2009 - 6-2010
Project Manager
Globant
3-2009 - 1-2010
Sales Director
Pisol
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2007
Introduction to the Capability Maturity Model
Carnegie Mellon University
2007 - 2007
Professional Certification
Universidad Tecnológica Nacional
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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