Diksha Seth

Visionary
DISC Type : Ds

Sr. Regional Marketing Manager (India Lead) at Moove

New Delhi, Delhi, India

Overview

Diksha Seth is a brand and digital marketing leader at Moove, with over 12 years of experience building brands like Honda and Hero Lectro. She specializes in 0→1 marketing for the EV and mobility fintech sectors, viewing marketing as a key revenue driver. People who have worked with her describe her as impactful, diligent, and collaborative.

She is a recognized thought leader, contributing articles on marketing trends and serving as a jury member for digital industry awards. She is a strong advocate for women in marketing and believes in not just doing great work, but in actively promoting it to gain visibility and feedback, a principle she champions.

Unique fact: She believes creative is the new competitive advantage in a world where automated targeting has become commonplace.

Personality Overview

Direct & Assertive

Early Adopter

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brand vs. Performance
She views this as a false dichotomy, believing that strong brands drive performance marketing, and performance marketing builds strong brands.
0→1 Marketing
Specializes in building marketing engines from the ground up for new categories like EV and mobility fintech, when the path forward isn't clear.
Festive Marketing
Authors articles on how brands can connect with Indian consumers during festive seasons through emotional storytelling and digital-first strategies.

Media Appearances

Diksha has no verified media appearances

Work History

7-2024
Sr. Regional Marketing Manager (India Lead) at Moove
2-2023 - 6-2024
Regional Marketing Manager (India Lead) at Moove
4-2021 - 2-2023
Sr. Manager - Brand, Digital & D2C at Hero Lectro E-Cycles (A Division of Hero Cycles Ltd)
10-2019 - 2-2021
Brand & Digital Marketing Manager at Honda Cars India Ltd
8-2018 - 9-2019
Media Planner - Digital | Google Client Partner at WPP Media

Education

2015 - 2017
EPGDIM from Indian Institute of Foreign Trade
8-2008 - 8-2012
Bachelor of Technology - BTech from Shobhit University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New Delhi, Delhi, India Job Level : Mid-senior Designation : Sr. Regional Marketing Manager (India Lead) at Moove
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Insights For Selling To Diksha

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diksha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Diksha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Diksha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Diksha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Diksha

Personality Compatibility


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