Diletta Dincao

Enthusiast
DISC Type : i

Head of Brand and Communication at Flos

Italy

Overview

Diletta Dincao is the Head of Brand and Communication at Flos, where she oversees global strategy, including content creation, social media, and PR, reporting directly to the CEO. Her background includes extensive digital marketing management at Barilla Group and leading native content solutions at Condé Nast. Colleagues describe her as highly competent, precise, and collaborative.

Diletta is a graduate of the Machina Institute with a degree in Marketing & Business Communication.

A key project she highlighted was a special collaboration between Flos and Bottega Veneta for a limited edition lamp.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Brand Communication
Her current role involves managing all communication activities and budgets for Flos across all countries and legal entities worldwide.
Digital Strategy
She was previously responsible for all digital strategies, properties, content, social media, and PR for major brands like Barilla and Voiello.
Brand Collaborations
She actively promotes collaborations between Flos and other high-end brands like Bottega Veneta, as well as renowned designers.

Media Appearances

Diletta has no verified media appearances

Work History

12-2021
Head of Brand and Communication at Flos
11-2020 - 12-2021
PR & Digital Marketing Manager - Barilla & Voiello at Barilla Group
7-2018 - 11-2020
Digital Marketing Manager - Barilla & Voiello at Barilla Group
10-2017 - 11-2022
Lecturer "Digital Communication" at IED Istituto Europeo di Design
1-2017 - 7-2018
Head of Native Content & Digital Solutions at Condé Nast Italia

Education

2007 - 2010
Degree in Marketing & Business Communication from Machina Institute
2011 - 2011
Social Media Course from Young Digital Lab

More Information

Social Presence :

Prographics :

Exp : 15 Location : Italy Job Level : Mid-senior Designation : Head of Brand and Communication at Flos
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Insights For Selling To Diletta

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diletta is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Diletta

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Diletta move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Diletta take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Diletta

Personality Compatibility


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