Dimitra Triantafyllidou

Commander
DISC Type : D

Marketing Assistant Director | Global Consumer & Health at EY

London, England, United Kingdom

Overview

Dimitra is a Global Marketing Manager at EY with over eight years of experience in B2B marketing, specializing in global campaigns for the life sciences, health, and consumer sectors. Educated at Kings College London, she is described by colleagues as collaborative, enthusiastic, and organized, with a talent for go-to-market strategy.

As a self-described "world citizen, " Dimitras interests include ballet, basketball, yoga, travel, and sculpture art. She is also an avid reader of psychology books, reflecting a deep curiosity about human behavior and motivation. Her diverse hobbies suggest a well-rounded and globally-minded personality.

She has received awards for her poem-writing.

Personality Overview

Risk-Taker

Candid & Clear

Decisive

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Global B2B Marketing
Her entire career is focused on strategizing and executing global multi-channel B2B marketing campaigns, driving measurable growth for companies like EY and Euromoney.
Life Sciences Marketing
She has held several roles at EY focused specifically on the Global Life Sciences sector, managing end-to-end marketing campaigns and collaborating with industry stakeholders.
Responsible AI
She recently completed a certification in Responsible AI and shared a post emphasizing the importance of ethics and education in developing and utilizing AI systems.

Media Appearances

Dimitra has no verified media appearances

Work History

1-2025
Marketing Assistant Director | Global Consumer & Health at EY
10-2022 - 1-2025
Marketing Assistant Director | Global Life Sciences at EY
12-2019 - 10-2022
Marketing Supervising Associate | Global Life Sciences at EY
12-2018 - 12-2019
Marketing Senior Associate | UK & Ireland Strategy and Transactions at EY
1-2018 - 11-2018
Marketing Executive at Euromoney Institutional Investor

Education

2015 - 2016
Master’s Degree from King's College London
2020 - 2020
Certificate from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Assistant Director | Global Consumer & Health at EY
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Insights For Selling To Dimitra

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dimitra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dimitra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dimitra move?

  • If convinced, they can reach decisions quite fast.
  • Can Dimitra take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dimitra

Personality Compatibility


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