Dirk De Cuyper

Inquirer
DISC Type : dc

Chef and Co-Founder at Saucery

Wick, England, United Kingdom

Overview

Dirk De Cuyper is a classically trained European chef with over 30 years of experience, from Michelin-star restaurants in Belgium to founding the successful Eten Catering in Miami. He now leads Saucery in the UK, creating fresh sauces for the food service and retail sectors. Colleagues describe him as a gifted and passionate chef.

An author and serial entrepreneur, Dirk wrote "Charting Culinary Courses, " a book inspired by his extensive travels and culinary experiences. His career reflects a deep passion for food, combined with a flair for business and adapting high-end culinary standards for broader markets, first in catering and now in retail products.

Unique fact: Before becoming a land-based entrepreneur, Dirk spent 14 years as an executive chef on private superyachts, cooking for high-profile international clientele.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Fresh Finishing Sauces
His current venture, Saucery, focuses on producing high-quality, chilled sauces without preservatives for chefs and retail, emphasizing taste, consistency, and convenience.
Culinary Entrepreneurship
He has founded multiple successful food businesses, including Eten Catering in Miami and his latest venture, Saucery, which is expanding into the UK retail market.
Food Service Operations
He focuses on helping chefs and caterers save time and money by providing consistent, high-quality products that streamline kitchen operations and reduce waste.

Media Appearances

Dirk has no verified media appearances

Work History

Chef and Co-Founder at Saucery
2-2011
Executive Chef and Co-Founder at Eten Air Premier Inflight Catering 2011 - 2016
Executive Chef & Business Owner at Eten Catering
Executive Chef at Superyacht
Head Chef at Cunard

Education

Culinary Arts/Chef Training from Provincial Institute PIVA, Antwerp, Belgium

More Information

Social Presence :

Prographics :

Exp : 14 Location : Wick, England, United Kingdom Job Level : Leadership Designation : Chef and Co-Founder at Saucery
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Insights For Selling To Dirk

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dirk is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Dirk

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dirk move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dirk take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Dirk

Personality Compatibility


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