Divani Miranda

Questioner
DISC Type : c

Product Manager | Transformação Digital e Canais B2B/B2C at Grupo 3corações

São Paulo, São Paulo, Brazil

Overview

Divani Miranda is a Product Manager with over 20 years of experience leading digital transformation and product strategy for major retailers like Grupo 3corações and Riachuelo. She holds a post-graduate degree in New Technologies from FIA Business School and is recognized for her strategic vision. Colleagues describe her as dedicated, competent, and an exemplary professional.

Her posts show a strong interest in business ethics, emphasizing the importance of doing what is right over what is easy. She values principles that lead to successful and well-rounded professional life.

She won first place in the inaugural hackathon at Lojas Riachuelo.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Data & AI
Attended recent events like the Snowflake World Tour and Digital Industry Congress, focusing on how data and generative AI are reshaping the retail sector.
B2B Sales
Recently earned a certification in B2B Sales Excellence from FGV, showing a commitment to understanding and enhancing strategic B2B market dynamics.
Digital Ecosystems
Leads the digital ecosystem roadmap at Grupo 3corações, integrating B2B, B2C, CRM, and data into a single omnichannel and phygital journey.

Media Appearances

Divani has no verified media appearances

Work History

11-2020
Product Manager | Transformação Digital e Canais B2B/B2C at Grupo 3corações
8-2020 - 11-2020
Supervisora da Equipe de Curadoria de Chatbots - I.A at PROA.AI
7-2015 - 5-2019
Especialista em TI | Product Manager at Lojas Riachuelo
11-2014 - 7-2015
Gerente de Produto | Product Manager at Infracommerce
4-2013 - 11-2014
Gerente de Projetos at Infracommerce

Education

6-2021 - 12-2022
Pós-Graduação FIA Business School - Novas Tecnologias - Transformação Digital - Agilidade - from FIA Business School
2009 - 2011
Master of Business Administration (MBA) em Gestão de Projetos from Instituto VERIS/IBTA

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Product Manager | Transformação Digital e Canais B2B/B2C at Grupo 3corações
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Insights For Selling To Divani

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Divani is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Divani

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Divani move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Divani take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Divani

Personality Compatibility


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