Divya Sadanandan

Evaluator
DISC Type : Dsc

Associate Director - Product Marketing at Fi

Bengaluru, Karnataka, India

Overview

Divya Sadanandan is an Associate Director of Product Marketing at Fi, specializing in SaaS GTM strategy and scaling products in fintech and healthtech. With over 10 years of experience, she excels at translating complex technology into customer value. She is a graduate of MICA and was named a Top 100 Product Marketing Influencer for 2025.

Based in Bangalore, Divya is an astute observer of user experience in everyday technology, from ride-sharing apps to laptop security features. She is passionate about sharing her knowledge, recently speaking to business school students about the intersection of AI and marketing. She utilizes carpooling apps for her daily commute.

Unique fact: Divyas work creating B2B enablement suites, including playbooks and battlecards, led to a 25% increase in sales win rates.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

SaaS GTM Strategy
Her career is focused on architecting high-velocity go-to-market strategies to scale SaaS products from initial launch to over $100M in revenue.
AI in Marketing
She actively discusses the impact of AI and LLMs on marketing and product management, a key topic from her recent panel at Mesa School of Business.
User-Centric Design
Her personal posts show a fascination with simplifying technology for users, drawing insights from experiences like helping her mom use Uber for the first time.

Media Appearances

Divya has no verified media appearances

Work History

9-2023
Associate Director - Product Marketing at Fi
8-2021 - 8-2023
Product Marketing Manager at Practo
10-2019 - 8-2021
Assistant Brand Manager at redBus
5-2017 - 9-2019
Deputy Manager Marketing at Raymond Limited
4-2016 - 5-2016
Brand Marketing Intern at Amway

Education

Post Graduate Degree in Management from MICA | The School of Ideas
1-2023 - 3-2023
Fellow from GrowthX®

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Director - Product Marketing at Fi
URL has been copied!

Insights For Selling To Divya

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Divya is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Divya

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Divya move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Divya take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Divya

Personality Compatibility


Other Fi Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.