Divya Sadanandan in

Divya Sadanandan

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Associate Director - Product Marketing at Fi
📍 Bengaluru, Karnataka, India

Divya Sadanandan is an Associate Director of Product Marketing at Fi, specializing in SaaS GTM strategy and scaling products in fintech and healthtech. With over 10 years of experience, she excels at translating complex technology into customer value. She is a graduate of MICA and was named a Top 100 Product Marketing Influencer for 2025.

Based in Bangalore, Divya is an astute observer of user experience in everyday technology, from ride-sharing apps to laptop security features. She is passionate about sharing her knowledge, recently speaking to business school students about the intersection of AI and marketing. She utilizes carpooling apps for her daily commute.

Unique fact: Divyas work creating B2B enablement suites, including playbooks and battlecards, led to a 25% increase in sales win rates.

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Experience
8 Years
Current Role
Associate Director - Product Marketing
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Divya cares about

SaaS GTM Strategy
Her career is focused on architecting high-velocity go-to-market strategies to scale SaaS products from initial launch to over $100M in revenue.
AI in Marketing
She actively discusses the impact of AI and LLMs on marketing and product management, a key topic from her recent panel at Mesa School of Business.
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Career

Work history

9-2023
Associate Director - Product Marketing
Fi
8-2021 - 8-2023
Product Marketing Manager
Practo
10-2019 - 8-2021
Assistant Brand Manager
redBus
5-2017 - 9-2019
Deputy Manager Marketing
Raymond Limited
4-2016 - 5-2016
Brand Marketing Intern
Amway
In the press

Media appearances

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Education
Post Graduate Degree in Management
MICA | The School of Ideas
1-2023 - 3-2023
Fellow
GrowthX®
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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