Dixie Knight

Questioner
DISC Type : c

Chief Operating Officer at eMetric

Boerne, Texas, United States

Overview

Dixie Knight is the Chief Operating Officer at eMetric, where she provides strategic leadership for data-driven education solutions. Colleagues describe her as hard-working and team-oriented. She holds an MBA from The University of Texas at San Antonio and a BBA from Baylor Universitys Hankamer School of Business.

As a mother to a dyslexic daughter, Dixie is passionate about the value of neurodiverse thinking. She recently completed a course on empowering dyslexic thinking in the workplace, learning a great deal from her daughter about resiliency and connecting with people in the process.

She leverages her personal experience to advocate for the beauty and value of neurodiversity.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Neurodiversity Advocacy
Inspired by her dyslexic daughter, she has taken courses on dyslexic thinking and publicly shares the value and beauty of neurodiverse perspectives.
Data-Driven Education
Her career is focused on leading teams that deliver data-driven educational solutions to schools, districts, and states to improve learning outcomes.
Strategic Operations
As COO, she is responsible for the development and execution of strategic and operating initiatives across project management, business analysis, and customer support.

Media Appearances

Dixie has no verified media appearances

Work History

1-2025
Chief Operating Officer at eMetric
9-2013
Vice President, Operations at eMetric
10-2008 - 9-2013
Project Director at Edvance Research, Inc.
8-2005 - 9-2008
Account Manager at Insight
2001 - 2005
Director of Instructional Technology at Education Service Center, Region 20

Education

BBA from Baylor University - Hankamer School of Business
MBA from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 33 Location : Boerne, Texas, United States Job Level : Leadership Designation : Chief Operating Officer at eMetric
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Insights For Selling To Dixie

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dixie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dixie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dixie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dixie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dixie

Personality Compatibility


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