DJ Heckes

Commander
DISC Type : D

Vice President of Business Development at EXHIB-IT!

Albuquerque, New Mexico, United States

Overview

DJ Heckes is the founder of EXHIB-IT! and a national speaker on marketing and leadership. Recognized as a top professional and servant leader, she leverages over 28 years of industry experience and is a Goldman Sachs 10KSB scholar. People often describe her as a superb, professional, and consummate "go-getter".

Outside of work, DJ is an avid world traveler, having visited numerous countries across Europe, Africa, and North America. She is passionate about mentoring small business owners through SCORE Albuquerque, enjoys hiking and biking, and loves reading. Her personal philosophy is guided by the principle of finding a "Better Way".

In January 2024, after 23 years, she sold her company, EXHIB-IT! , but is staying on for a year to ensure a seamless transition.

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Trade Show Marketing
Her career has been dedicated to trade show marketing, authoring books like "The NOISE Behind Business" and founding the successful agency EXHIB-IT! to serve this niche.
Small Business Mentorship
She is the Chapter Chair for SCORE Albuquerque, actively volunteers as a certified mentor, and frequently posts about supporting local entrepreneurs and servant leadership.
Servant Leadership
Described as a "servant hearted" person in her community, she focuses on developing leaders within her company and through extensive volunteer work with multiple business organizations.

Media Appearances

DJ has no verified media appearances

Work History

12-2023
Vice President of Business Development at EXHIB-IT!
2-2000 - 12-2023
Owner & CEO at EXHIB-IT!
9-2013
Author at BOOK: The NOISE Behind Business - How to Make Tradeshows Work!
2-2009
Author at BOOK: Full BRAIN Marketing
Tradeshow Expert at Exhibit Design Consultants

Education

2016 - 2016
Goldman Sachs 10KSB scholar graduate from Babson College
1990 - 1993
BA from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 25 Location : Albuquerque, New Mexico, United States Job Level : Senior Designation : Vice President of Business Development at EXHIB-IT!
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Insights For Selling To DJ

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with DJ is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from DJ

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will DJ move?

  • They can take decisions very fast if you manage to convince them.
  • Can DJ take some risk or not?

  • The risks don’t matter much to them.

You And DJ

Personality Compatibility


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