DJ Price in

DJ Price

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Chief Revenue Officer (CRO) at NLP Logix
📍 Metro Jacksonville, United States

DJ Price is the Chief Revenue Officer at NLP Logix, specializing in AI and Machine Learning. A seasoned B2B sales leader with deep experience managing teams at Tektronix and Lumen, he transitioned into sales after initially studying computer programming at Southern Wesleyan University. Colleagues describe him as innovative, inspirational, and a great mentor.

DJ is passionate about the practical applications of artificial intelligence in daily life, recently completing an "AI for Work and Life" certificate. He has a foundational interest in technology, having started his college education with the goal of becoming a computer programmer before discovering his passion for sales and leadership.

He found his calling in sales leadership through a part-time college job selling Motorola StarTAC cellular phones, which altered his career path from computer programming.

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Experience
16 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Metro Jacksonville, United States
Personality Overview

How DJ shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics DJ cares about

AI & Machine Learning
As CRO of an AI consultancy, he is deeply involved in shaping how organizations adopt and operationalize artificial intelligence.
B2B Sales Leadership
He has over two decades of experience leading multimillion-dollar B2B sales teams across North America for major technology and telecommunications companies.
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Career

Work history

11-2025
Chief Revenue Officer (CRO)
NLP Logix
9-2023 - 11-2025
Head of Sales, Americas Service
Tektronix
2-2023 - 11-2025
Director of Sales
Tektronix
7-2019 - 2-2023
Director of Sales - Large Enterprise
Lumen Technologies
3-2016 - 7-2019
Director of Sales
Thryv
In the press

Media appearances

D.J. Price Joins NLP Logix as Chief Revenue Officer. Featured in Jax Daily Record
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D.J. Price Joins NLP Logix as Chief Revenue Officer. Featured in PR Newswire
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Education
2010 - 2012
BS
Southern Wesleyan University
1999 - 2003
AS
Midlands Technical College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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