Dmytro (Dima) Kovbasiuk

Critic
DISC Type : C

Head of Controlling at HOLYWATER

Kyiv, Kyiv City, Ukraine

Overview

Dmytro is the Head of Controlling at HOLYWATER, bringing over 10 years of dedicated experience in startup finance. His career highlights include serving as CFO at Allset, where he led the company through a successful acquisition by SoundHound AI, and building financial processes from scratch as an early team member at Preply.

Outside of work, Dmytro is an avid reader of business literature. He enjoys finding and reviewing non-generic books that offer unique insights, often discovering them in publications like Forbes and the Financial Times. He is also focused on team building and developing talent within his professional sphere.

He has served as a fractional CFO for numerous early-stage startups in AI, B2B data, and cybersecurity, helping them prepare financial models for fundraising.

Personality Overview

Critic

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Startup Finance
His entire career is focused on building and leading finance functions in startups, from early-stage processes at Preply to M&A preparation at Allset.
M&A Preparation
As CFO of Allset, he was directly responsible for preparing the financial data room and leading the finance function through its successful acquisition by SoundHound AI.
AI in Finance
He has consulted for generative AI startups like Let's Enhance/Claid AI and has publicly shared his thoughts on the strategic use of AI tools in corporate finance.

Media Appearances

Dmytro has no verified media appearances

Work History

10-2025
Head of Controlling at HOLYWATER
1-2024 - 9-2025
Head of Controlling at Ad2Lynx
4-2021 - 9-2025
Startup Finance Consultant at Self-employed
2-2020 - 1-2024
CFO at Allset
8-2016 - 2-2020
Finance Manager at Preply

Education

1-2017 - 12-2024
Cert BA from CIMA
2013 - 2015
Master's degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 9 Location : Kyiv, Kyiv City, Ukraine Job Level : Mid-senior Designation : Head of Controlling at HOLYWATER
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Insights For Selling To Dmytro (Dima)

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dmytro (Dima) is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Dmytro (Dima)

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Dmytro (Dima) move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dmytro (Dima) take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dmytro (Dima)

Personality Compatibility


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