Dominik Sanya

Questioner
DISC Type : c

Head of Marketing at Luma AI

Los Angeles, California, United States

Overview

Dominik has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Dominik has no verified topics they care about

Media Appearances

Dominik has no verified media appearances

Work History

11-2025
Head of Marketing at Luma AI
8-2024 - 11-2025
EVP Marketing at Spotter
11-2021 - 8-2024
Sr. Director & Global Head of Marketing, Music at Spotify
2-2017 - 11-2021
Global Head of Creator Marketing at Spotify
11-2015 - 2-2017
Global Head of Creator Marketing at YouTube

Education

MBA from University of California, Berkeley, Haas School of Business
Diplom from ESB Business School, Reutlingen University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles, California, United States Job Level : N/A Designation : Head of Marketing at Luma AI
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Insights For Selling To Dominik

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dominik is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dominik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dominik move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dominik take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dominik

Personality Compatibility


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