Dominique Caron

Inquirer
DISC Type : cd

Head of Brand & Product Strategy | Apoterra (Life’s Abundance) at Apoterra

Greater Montreal Metropolitan Area, Canada

Overview

Dominique Caron is the Head of Brand and Product Strategy for Apoterra, a natural skincare company she founded in 2012 and scaled to a successful acquisition in 2023. She is a value-led leader with an EMBA, focused on scaling purpose-driven brands through product innovation and authentic marketing.

Dominique is a certified aromatherapist and herbalist who started her career in a completely different creative field. She is passionate about creating sustainable, transparent, and effective products that improve peoples everyday routines and well-being. People who have worked with her describe her as a "deeply value-led leader. "

Before founding her company, Dominique spent a decade as a lighting technician in the film and television industry, working on major productions like "Spiderman" and "Orange Is the New Black. "

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Purpose-Driven Brands
Her career is centered around building and scaling brands rooted in values like sustainability, science, and self-care, as seen with her founding of Apoterra.
Natural Skincare
Founded Apoterra out of a personal need for effective, natural skincare and is a certified aromatherapist and herbalist dedicated to formulation.
Sustainable Business
She built her company with a core mission of sustainability, from ingredient sourcing to eco-friendly packaging and recycling programs.

Media Appearances

Dominique has no verified media appearances

Work History

9-2023
Head of Brand & Product Strategy | Apoterra (Life’s Abundance) at Apoterra
3-2012 - 9-2023
Founder, Owner, CEO at Apoterra
10-2006 - 6-2017
Set Lighting Technician – Film & Television Industry at Major Motion Pictures (Film and Television)
9-2006 - 9-2015
Director of Photography & Videographer at Freelance

Education

4-2022 - 7-2023
EMBA from Quantic School of Business and Technology
Certificate from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Montreal Metropolitan Area, Canada Job Level : Mid-senior Designation : Head of Brand & Product Strategy | Apoterra (Life’s Abundance) at Apoterra
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Insights For Selling To Dominique

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dominique is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dominique

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dominique move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dominique take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dominique

Personality Compatibility


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