Dominique Caron in

Dominique Caron

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Head of Brand & Product Strategy | Apoterra (Life’s Abundance) at Apoterra
📍 Greater Montreal Metropolitan Area, Canada

Dominique Caron is the Head of Brand and Product Strategy for Apoterra, a natural skincare company she founded in 2012 and scaled to a successful acquisition in 2023. She is a value-led leader with an EMBA, focused on scaling purpose-driven brands through product innovation and authentic marketing.

Dominique is a certified aromatherapist and herbalist who started her career in a completely different creative field. She is passionate about creating sustainable, transparent, and effective products that improve peoples everyday routines and well-being. People who have worked with her describe her as a "deeply value-led leader. "

Before founding her company, Dominique spent a decade as a lighting technician in the film and television industry, working on major productions like "Spiderman" and "Orange Is the New Black. "

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Experience
19 Years
Current Role
Head of Brand & Product Strategy | Apoterra (Life’s Abundance)
Job Level
Mid-senior
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dominique cares about

Purpose-Driven Brands
Her career is centered around building and scaling brands rooted in values like sustainability, science, and self-care, as seen with her founding of Apoterra.
Natural Skincare
Founded Apoterra out of a personal need for effective, natural skincare and is a certified aromatherapist and herbalist dedicated to formulation.
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Career

Work history

9-2023
Head of Brand & Product Strategy | Apoterra (Life’s Abundance)
Apoterra
3-2012 - 9-2023
Founder, Owner, CEO
Apoterra
10-2006 - 6-2017
Set Lighting Technician – Film & Television Industry
Major Motion Pictures (Film and Television)
9-2006 - 9-2015
Director of Photography & Videographer
Freelance
In the press

Media appearances

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Education
4-2022 - 7-2023
EMBA
Quantic School of Business and Technology
Certificate
MIT Professional Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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