Dominique Caron is the Head of Brand and Product Strategy for Apoterra, a natural skincare company she founded in 2012 and scaled to a successful acquisition in 2023. She is a value-led leader with an EMBA, focused on scaling purpose-driven brands through product innovation and authentic marketing.
Dominique is a certified aromatherapist and herbalist who started her career in a completely different creative field. She is passionate about creating sustainable, transparent, and effective products that improve peoples everyday routines and well-being. People who have worked with her describe her as a "deeply value-led leader. "
Before founding her company, Dominique spent a decade as a lighting technician in the film and television industry, working on major productions like "Spiderman" and "Orange Is the New Black. "
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