Don Allen

Captain
DISC Type : SD

Revenue Officer at Applied Digital (NASDAQ: APLD)

Dallas, Texas, United States

Overview

Don Allen serves as the Revenue Officer at Applied Digital, bringing over 20 years of technology sales leadership. A six-time co-founder with four successful exits, he specializes in scaling startups and driving growth in AI data centers and GPU cloud solutions. Colleagues describe him as a strategic, empathetic, and modern-day leader.

Based in the Dallas area, Don is deeply committed to his community. He is actively involved with local non-profits focused on ending domestic and gender-based violence, serving as a leader and advocate. He also participates in civic and business associations to support the regional economy and build professional connections.

He is a key member of the Genesis HeROs (He Respects Others) men’s auxiliary, rallying other men to stand up against domestic violence.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Data Centers
As Revenue Officer at Applied Digital, he leads commercial strategy for purpose-built AI data centers and frequently comments on the industry's growth.
Startup Revenue Scaling
He founded Strut Partners, a consulting firm dedicated to accelerating revenue for VC and PE-backed startups, and mentors founders at Plug and Play Tech Center.
Combating Domestic Violence
He is an active leader in the "Genesis HeROs" men's auxiliary in Dallas, a group that advocates against domestic and gender-based violence.

Media Appearances

Don has no verified media appearances

Work History

12-2024
Revenue Officer at Applied Digital (NASDAQ: APLD)
8-2025
Corporate Advisory Board Member at Plug and Play Tech Center
5-2020
Chief Revenue Officer - Executive Mentor at Pavilion
8-2024
Managing Director at Sellside Group, LLC
10-2016 - 1-2025
Co-Founder and CEO @ Strut Partners | Chief Revenue Officer (CRO) Consulting Firm at Strut Partners

Education

Bachelor of Science from Southern Methodist University
2019 - 2022
Professional Leadership Development Program from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas, Texas, United States Job Level : Leadership Designation : Revenue Officer at Applied Digital (NASDAQ: APLD)
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Don

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Don take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Don

Personality Compatibility


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