Sara Rasmussen

Initiator
DISC Type : Di

Chief Revenue Officer (CRO) at UtilityCloud

Stockholm, Stockholm County, Sweden

Overview

Sara is the Chief Revenue Officer at UtilityCloud, driving global growth in the energy SaaS sector. An industrial engineer from KTH Royal Institute of Technology, she has a strong track record of scaling companies in fintech and teltech, with a focus on go-to-market strategy, brand building, and LEAN management.

Outside of her core role, Sara is an experienced public speaker and a regular columnist for tech publications like Techtidningen and MVNO Index, where she shares her opinions on industry trends. She is driven by a relentless desire to build and grow companies with a global footprint.

Unique fact: At a former consulting role, she was named "Best Young Rider" for independently closing a consultancy assignment worth $200K.

Personality Overview

Conviction Driven

Risk-Accepting

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

SaaS Go-to-Market
Her career is focused on commercial strategy and global expansion for tech companies, including executing the US market entry for her previous firm, Telness Tech.
LEAN Management
She is a self-described "LEAN management evangelist" and believes in applying its principles to sales and marketing to create efficient, unified teams.
Energy Tech
Her current role at UtilityCloud is centered on transforming traditional utility sales into a seamless, cloud-based e-commerce experience for energy retail companies.

Media Appearances

Sara Rasmussen Joins UtilityCloud as Chief Revenue Officer to Drive Global Expansion. Featured in UtilityCloud (utilitycloud.tech)

See Now

Work History

5-2025
Chief Revenue Officer (CRO) at UtilityCloud
10-2021
Columnist at Techtidningen
9-2024
Columnist at MVNO Index
8-2024 - 4-2025
Chief Revenue Officer (CRO) at Telness Tech
3-2021 - 8-2024
Chief Commercial Officer (CCO) at Telness Tech

Education

2008 - 2013
M.Sc. Industrial Engineering and Management from KTH Royal Institute of Technology
2010 - 2010
Bachelor's degree from Nanyang Technological University Singapore

More Information

Social Presence :

Prographics :

Exp : 5 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Chief Revenue Officer (CRO) at UtilityCloud
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sara take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sara

Personality Compatibility


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