Don Cooke

Commander
DISC Type : D

Founder & Principal Consultant at Learnteam

Arundel, England, United Kingdom

Overview

Don Cooke is the Founder and Principal Consultant at Learnteam, specializing in designing and scaling high-performance Learning Management Systems. With over 15 years of experience, he is an expert in Moodle, Totara, and applying AI in EdTech, having delivered solutions for platforms serving over 700, 000 users. People who have worked with him describe him as thoughtful, knowledgeable, supportive, and dedicated.

Outside of his core consulting work, Don is passionate about mentorship, actively guiding and supporting young entrepreneurs and founders within the EdTech community. He also has an interest in public speaking and professional development, as indicated by his involvement with Toastmasters International.

He has led and delivered enterprise-scale LMS platforms for major government, health, and education clients.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI in EdTech
His headline, recent certifications, and posts all focus on leveraging AI, particularly Agentic AI, to enhance learning platforms and automate administrative workflows.
LMS Architecture
With 15+ years of experience, he architects full life-cycle solutions for Moodle and Totara, focusing on scalability, automation, analytics, and AWS integration.
Meaningful Learning
He has posted about his belief that learning platforms should focus on creating meaning and personal connection rather than just transferring facts and checking boxes.

Media Appearances

Don has no verified media appearances

Work History

5-2025
Founder & Principal Consultant at Learnteam
1-2020 - 5-2025
Senior LMS Platform Specialist at The Workforce Development Trust
7-2019 - 10-2019
LMS Engineer Consultant at University of Oxford
2-2019 - 4-2019
LMS Engineer at NHS Wales
11-2018 - 1-2019
LMS Engineer at Skills for Health

Education

1983 - 1985
Computer Science from Darlington Technical College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Arundel, England, United Kingdom Job Level : Leadership Designation : Founder & Principal Consultant at Learnteam
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Don

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • If convinced, they can reach decisions quite fast.
  • Can Don take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Don

Personality Compatibility


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