Don Kratzenberg

Trailblazer
DISC Type : DI

Vice President of Information Technology at Now Optics

West Palm Beach, Florida, United States

Overview

Don Kratzenberg is a senior IT executive specializing in modernizing legacy healthcare and retail environments into secure, cloud-first platforms using Azure and AWS. A graduate of Harvard Extension School, colleagues describe him as a strategic, forward-thinking, and exceptional leader who excels at driving growth and operational excellence.

Outside of his executive role, Don shows a keen interest in the societal impact of technology. He follows and comments on topics related to data privacy and the business practices of major social media companies, reflecting a concern for how personal information is used online.

Unique fact: His team previously won an "Aggressive Innovation Award" for a project that used 3G technology to rapidly deploy services to physicians offices.

Personality Overview

Assertive

Informal

Persuasive

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Cloud Transformation
He has a proven track record of migrating complex systems in both healthcare and retail to modern cloud platforms like Azure and AWS to drive business growth.
Cybersecurity Leadership
Specializes in building robust security programs from the ground up, utilizing tools like Sentinel and Defender, and partnering with MDR providers for enhanced security posture.
Modernizing Healthcare IT
With extensive experience at Quest Diagnostics, he focuses on delivering secure and scalable platforms for mission-critical applications in highly regulated healthcare environments.

Media Appearances

Don has no verified media appearances

Work History

9-2021
Vice President of Information Technology at Now Optics
1-2016 - 9-2021
Sr. Director Infrastructure and Security Architecture at Quest Diagnostics
Director Enterprise Architecture at Quest Diagnostics
Senior Manager Enterprise Architecture at Quest Diagnostics
Enterprise Management Team Leader at Sarasota Memorial Health Care System

Education

Graduate Certificate from Harvard Extension School
M.B.A. from Nova Southeastern University

More Information

Social Presence :

Prographics :

Exp : 10 Location : West Palm Beach, Florida, United States Job Level : Senior Designation : Vice President of Information Technology at Now Optics
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Don

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Don take some risk or not?

  • If necessary, they will be ready to take risks.

You And Don

Personality Compatibility


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