Donna Cross in

Donna Cross

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Business Development Director at BaxterStorey
📍 Bidford-On-Avon, England, United Kingdom

Donna Cross is a strategic commercial leader specializing in driving growth and managing high-performing sales teams within the hospitality, events, and leisure industries. Her career includes senior leadership roles at BaxterStorey, The Jockey Club, Oak View Group, and NEC Group. Colleagues frequently describe her as an enthusiastic, distinguished, and supportive leader and mentor.

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Experience
11 Years
Current Role
Business Development Director
Job Level
Mid-senior
Location
Bidford-On-Avon, England, United Kingdom
Personality Overview

How Donna shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Donna cares about

Commercial Leadership
Her career is defined by leading commercial strategy and high-performing teams at major venues like Cheltenham Racecourse and the NEC Group.
Strategic Growth
Focuses on securing high-value partnerships and driving sustainable regional expansion, as seen in her current role at BaxterStorey.
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Career

Work history

12-2025
Business Development Director
BaxterStorey
9-2025 - 11-2025
Head of Commercial (Interim) Cheltenham Racecourse
The Jockey Club
1-2025 - 5-2025
Director of Business Development
Oak View Group
2-2020 - 12-2024
Sales Director - NEC Group Conventions
NEC Group
2-2020 - 12-2024
Sales Director - NEC Group Conventions
NEC Group
In the press

Media appearances

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Education

Donna has no verified education history

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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