Donna Stevenson

Questioner
DISC Type : c

President/CEO (Owner) at Early Morning Software

Baltimore, Maryland, United States

Overview

Donna Stevenson is the President and CEO of Early Morning Software, where she created PRISMCompliance. com, a leading SaaS solution for diversity and contract management. An MBA graduate from Loyola University Maryland, she is a recognized economic inclusion industry leader who consults with cities and government officials nationwide.

As a fourth-generation entrepreneur, Donna comes from a family of business owners and developed her work ethic in her fathers construction company. She is a published author and co-founder of the COMPASS Institute for Diversity, Equity, & Inclusion to further professional development in the field.

She was named one of Marylands Top 100 Women by The Daily Record for her professional abilities, community commitment, and role in mentoring.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Supplier Diversity
Her company's flagship product, PRISMCompliance. com, is a nationally employed solution for managing and reporting on supplier diversity and inclusion programs.
Economic Inclusion
She frequently consults with government leaders on elevating economic inclusion outcomes and founded a non-profit, the COMPASS Institute, dedicated to this cause.
Mentoring Leaders
She has been recognized for her commitment to mentoring and publicly celebrates the growth of emerging leaders within her organization and industry.

Media Appearances

Donna has no verified media appearances

Work History

7-1995
President/CEO (Owner) at Early Morning Software
7-1987 - 10-1994
Senior Project Manager at IBM

Education

Master of Business Administration - MBA from Loyola University Maryland Sellinger School of Business and Management
Bachelor’s Degree from University of Maryland Baltimore County

More Information

Social Presence :

Prographics :

Exp : 37 Location : Baltimore, Maryland, United States Job Level : N/A Designation : President/CEO (Owner) at Early Morning Software
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Donna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Donna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Donna

Personality Compatibility


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