Donna Visser 🪩

Inquirer
DISC Type : cd

Marketingstrateeg at Digital Donna

Leeuwarden, Friesland, Netherlands

Overview

Donna Visser is a marketing strategist and founder of Digital Donn, specializing in helping construction and technology companies tell compelling stories. She leverages her background in storytelling and marketing to make technical subjects accessible. Donna holds a BA in French Language & Culture from Utrecht University.

Outside of her professional life, Donna has a passion for craft beer and is a certified Beer Ambassador. She also advocates for pursuing creative hobbies like painting, photography, and baking as a way to maintain balance and focus while running her own business.

Unique fact: Donna is a certified Beer Ambassador (StiBON Bieropleidingen, level 1).

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Technical B2B Marketing
Specializes in creating marketing with "lef" (guts) for companies in the construction and technology sectors, translating their value into powerful stories.
Brand Storytelling
Helps companies move beyond "grey marketing" by building authentic brand narratives that resonate better than just loud advertising.
Solopreneurship
Shares humorous and relatable content about the realities of being a sole proprietor, from the challenges of project alignment to the perks of avoiding office politics.

Media Appearances

Donna has no verified media appearances

Work History

1-2022
Marketingstrateeg at Digital Donna
3-2024 - 10-2025
Interim Content Marketeer at Van der Velden
9-2022 - 12-2023
Interim Digital Marketer at Niaga®
2-2022 - 5-2022
Website Project Manager at Kingspan Unidek
12-2018 - 1-2022
Digital Marketing Specialist at Kingspan Unidek

Education

2011 - 2012
MA from Utrecht University
2008 - 2011
BA from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Leeuwarden, Friesland, Netherlands Job Level : N/A Designation : Marketingstrateeg at Digital Donna
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Donna

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Donna take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Donna

Personality Compatibility


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