Doris Leung

Questioner
DISC Type : c

Founder and CEO at Diamond Cabby UK

Kowloon, Hong Kong SAR

Overview

Doris Leung is a pioneering social entrepreneur who founded Diamond Cab, Hong Kongs first barrier-free taxi service, and has since co-founded Diamond Tech to scale her impact. An award-winning former journalist with a Masters in Journalism, she leverages her media skills to advocate for mobility and social justice for the elderly and disabled communities.

Her venture was inspired by the challenges she faced as the primary caregiver for her mother, who was a wheelchair user. A cancer survivor herself, Doris is deeply passionate about ensuring those with health challenges can still enjoy life with dignity and access to the outdoors, a conviction that fuels her professional mission.

She named her company Diamond Cab because her mother loved diamonds, and she wants to remind people that wheelchair users are also diamonds who deserve dignified lives.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Social Entrepreneurship
Founded multiple award-winning social enterprises like Diamond Cab and Diamond Tech with a mission to disrupt social injustice through sustainable business models.
Accessible Mobility
Pioneered barrier-free taxi services in Hong Kong, inspired policy changes in Taiwan, and is now expanding her accessible transportation model to the UK.
Technology for Aging
Co-founded Diamond Tech to leverage technology to build a "Happy Aging Infrastructure" and further address the needs of aging societies.

Media Appearances

Doris has no verified media appearances

Work History

6-2025
Founder and CEO at Diamond Cabby UK
2-2010
Founder and Chief Executive Officer at Diamond Cab (Hong Kong) Ltd.
2-2023
Co-Founder at Diamond Tech (Hong Kong) Limited
2008 - 5-2019
Executive Director at Social Ventures Hong Kong
6-1993 - 2-2009
Principal Reporter at i-CABLE News Limited

Education

1990 - 1993
Bachelor of Arts (BA) from The Hong Kong Polytechnic University
2001 - 2003
Master of Journalism from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 33 Location : Kowloon, Hong Kong SAR Job Level : Leadership Designation : Founder and CEO at Diamond Cabby UK
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Insights For Selling To Doris

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Doris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Doris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Doris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Doris

Personality Compatibility


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