Doug Campbell

Questioner
DISC Type : c

Co-Founder & CEO at Creatorade

Moose Jaw 161, Saskatchewan, Canada

Overview

Doug is an investor and revenue architect, currently serving as the Co-Founder & CEO of Creatorade and Co-Founder & COO of Snowbank Capital. He has a proven history of driving significant growth, notably leading Vendasta to $40M in ARR and achieving double-digit increases at Golden West Broadcasting. People often call him innovative, professional, and detail-oriented.

Outside of his professional roles, Doug is passionate about fostering growth in local markets and travels across North America to connect with partners and creators. He shows a keen interest in community events, recently highlighting a concert in Lloydminster and attending the Canadian Western Agribition. His interests include Microsoft and Disney Media.

Unique fact: He partnered with Canada’s top storm chaser, Ricky Forbes, for an innovative cybersecurity webinar titled “Into the CyberStorm”.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Local Influencer Marketing
As CEO of Creatorade, his primary mission is pioneering influencer marketing for businesses in small and medium-sized markets to foster local community growth.
Revenue Architecture
Identifies himself as a "Revenue Architect" and holds certifications in the field. He has a track record of building revenue engines at companies like Vendasta and Golden West Broadcasting.
Creative Partnerships
Showcased a unique collaboration between a cybersecurity firm and a professional storm chaser, indicating an appreciation for unconventional and creative marketing initiatives.

Media Appearances

Doug has no verified media appearances

Work History

11-2023
Co-Founder & CEO at Creatorade
9-2022
Co-Founder, General Partner & Chief Operating Officer at Snowbank Capital
6-2019
Member at Revenue Collective
3-2020 - 9-2022
Chief Revenue Officer at Golden West Broadcasting
2-2018 - 3-2020
VP of Revenue at Vendasta

Education

1998 - 1999
Education details unavailable from University of Regina
Certified Radio Marketing Professional from Radio Advertising Bureau

More Information

Social Presence :

Prographics :

Exp : 8 Location : Moose Jaw 161, Saskatchewan, Canada Job Level : Leadership Designation : Co-Founder & CEO at Creatorade
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Doug

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Doug take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Doug

Personality Compatibility


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