Doug Waller in

Doug Waller

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Fractional Sales Lead at Tubby Todd Bath Co.
📍 Bentonville, Arkansas, United States

Doug Waller is the co-founder of The Retail Navigator, an advisory firm helping CPG brands scale. With nearly 20 years of experience at companies like Procter & Gamble and Coca-Cola, he previously led a $500M+ retail business at Harrys. Colleagues often describe him as confident, dedicated, and strategic.

Outside of work, Doug is a U. S. Naval Academy graduate and former Surface Warfare Officer. He has a passion for personal finance, leading him to complete the educational requirements for the Certified Financial Planner (CFP) designation to further his knowledge and help others.

He was one of only 20 students selected to receive a Department of Defense scholarship to start his Masters degree while still an undergraduate.

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Experience
23 Years
Current Role
Fractional Sales Lead
Job Level
Senior
Location
Bentonville, Arkansas, United States
Personality Overview

How Doug shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Doug cares about

CPG Retail Strategy
His firm, The Retail Navigator, is purpose-built to help early-stage CPG brands develop roadmaps and launch strategies for brick-and-mortar success.
DTC Brand Expansion
He specializes in helping direct-to-consumer brands translate their digital momentum into disciplined and profitable physical retail expansion.
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Career

Work history

9-2025
Fractional Sales Lead
Tubby Todd Bath Co.
7-2025
Co-Founder
The Retail Navigator
7-2025
Fractional Sales Lead
Arrae
7-2025
Retail Advisor
Mammoth Brands
4-2023 - 7-2025
Vice President of Retail
Mammoth Brands
In the press

Media appearances

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Education
1998 - 2002
B.S.
United States Naval Academy
2002 - 2002
M.A.
University of Maryland
2011 - 2012
Certificate in Financial Planning
The Ohio State University Fisher College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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