Doug Warren

Observer
DISC Type : ic

Senior Vice President- Monitoring & Control Business at AVEVA

Rocky View County, Alberta, Canada

Overview

Doug Warren leads AVEVAs Monitoring & Control business, focusing on HMI/SCADA solutions from the edge to the enterprise. With extensive leadership experience from Schneider Electric and an education in Engineering Technology, he guides customers through digital transformation, IT/OT convergence, and cloud strategies.

While his public profile is focused on his professional achievements, his long-standing career in the technology sector in North America suggests a deep connection to the industrys evolution. [Predicted] Given his education in British Columbia, he may enjoy outdoor activities popular in the region.

He shared the story of the "Wonderware cow, " a mascot that symbolized a culture of not overcomplicating things in the industrial software world.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Industrial Digital Transformation
He focuses on helping customers navigate challenges like cloud/SaaS strategies, cybersecurity, and energy transition through evolving industrial software.
IT/OT Convergence
A core part of his business leadership involves addressing the integration of Information Technology with Operational Technology for industrial clients.
HMI/SCADA Evolution
He leads AVEVA's HMI/SCADA business and discusses its evolution from product-centric models to architecture-independent Operations Control.

Media Appearances

Unlocking pipeline operations value through digital transformation. Featured in AVEVA Perspectives Blog

See Now

Work History

10-2022
Senior Vice President- Monitoring & Control Business at AVEVA
4-2020 - 1-2023
VP- Midstream Business at AVEVA
3-2018 - 1-2020
VP Strategic Partnerships at AVEVA
10-2015
VP- Software, Industry Solutions at Schneider Electric
10-2013
VP- Operations and Optimization Software at Schneider Electric

Education

1983 - 1985
Engineering Technology from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 28 Location : Rocky View County, Alberta, Canada Job Level : Leadership Designation : Senior Vice President- Monitoring & Control Business at AVEVA
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Doug

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They like to analyze well and then make their decisions.
  • Can Doug take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Doug

Personality Compatibility


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