Dougal Shaw

Pioneer
DISC Type : dis

Senior Correspondent at Business Leader

London, England, United Kingdom

Overview

Dougal Shaw is a Senior Correspondent at Business Leader specializing in digital journalism and mobile filmmaking. A Cambridge PhD graduate, he is known for creating the popular "CEO Secrets" series during his tenure at BBC News. He also pioneers modern journalism by lecturing on mobile filmmaking at Goldsmiths, University of London.

Dougal is a published author of "CEO Secrets" and the more recent "Fail Smarter," which distills lessons from entrepreneurs. He is a frequent public speaker at esteemed venues like BAFTA and The British Film Institute, sharing his insights on journalism, entrepreneurship, and storytelling.

He founded and ran "CEO Secrets," the BBCs flagship entrepreneurship series, which has featured over 350 founders and CEOs.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

CEO Insights
Created the long-running "CEO Secrets" series for the BBC and authored books on the topic, drawing insights from hundreds of founders and business leaders.
Failing Smarter
His recent book and public speaking engagements focus on the key business theme of learning valuable lessons from entrepreneurial failure.
Mobile Storytelling
Specializes in and teaches mobile filmmaking, empowering the next generation of journalists at Goldsmiths, University of London to create professional news reports using their phones.

Media Appearances

Business Leader hires Shaw as senior correspondent. Featured in Talking Biz News

See Now

Work History

6-2024
Senior Correspondent at Business Leader
1-2022
Associate Lecturer at Goldsmiths, University of London
1-2017
Public Speaker at Self-employed
1-2017 - 3-2019
Senior Video Journalist, People Fixing the World at BBC News
1-2015 - 6-2024
Senior Video Innovation Journalist, BBC Money & Work team at BBC News

Education

1998 - 2002
Doctor of Philosophy (PhD) from Peterhouse, Cambridge
1995 - 1998
History BA Hons. from Peterhouse, Cambridge

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Correspondent at Business Leader
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Insights For Selling To Dougal

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dougal is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dougal

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dougal move?

  • They are generally fast movers and can take quick decisions
  • Can Dougal take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dougal

Personality Compatibility


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