Dr. Jassim Al Awadhi (PhD, EMBA)

Evaluator
DISC Type : cds

Executive Director - Head of Enterprise Platforms at Emirates NBD

United Arab Emirates

Overview

Dr. Jassim Al Awadhi is an expert in digital transformation and AI with over 20 years of experience in the telecommunications and finance sectors. As Executive Director at Emirates NBD, he leads enterprise platforms. He holds a PhD in Digital Transformation focused on AI implementation and is a respected public speaker. Colleagues describe him as positive, efficient, and a great manager.

Driven by a belief in continuous learning and giving back to society, his passion for technology began in 1995 with the introduction of the internet in the UAE. He is passionate about mentoring the next generation of leaders, advising them to discover their true passion and strive to become thought leaders in their chosen field.

His PhD research was specifically inspired by the UAE governments strategic focus on Artificial Intelligence as a cornerstone of its national vision.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI Implementation
His PhD focused on AI implementation, and he frequently speaks about bridging the gap between AI technology and practical business applications to solve real-world problems.
Digital Transformation
He has led digital transformation programs at major telecom and financial organizations, focusing on moving companies "beyond the core" to become technology-driven enterprises.
AI in HR
He speaks at HR summits on topics like implementing AI tools and overcoming workforce resistance, indicating a focus on the human side of technology adoption.

Media Appearances

Dr. Jassim Al Awadhi - Emirates NBD | HR Summit Expo Speaker Profile. Featured in HR Summit Expo (informaconnect.com)

See Now

TWME 2023: Jassim Al Awadhi at Du Gives Insight on AI …. Featured in YouTube

See Now

Driving digital change: Jasim Al Awadi on du's innovation journey. Featured in YouTube

See Now

Work History

8-2025
Executive Director - Head of Enterprise Platforms at Emirates NBD
3-2022 - 8-2025
Senior Director / Digital Transformation Principal at du
11-2020 - 3-2022
Senior Director - Service Quality Management at du
4-2018 - 11-2020
Senior Director - Infrastructure Quality Management at du
8-2003 - 3-2009
Engineer Products Development at Thuraya

Education

9-2020 - 12-2023
Doctor of Philosophy - PhD from The British University in Dubai
2009 - 2010
Master of Business Administration - MBA from Higher Colleges of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Arab Emirates Job Level : Senior Designation : Executive Director - Head of Enterprise Platforms at Emirates NBD
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Insights For Selling To Dr. Jassim

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Jassim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dr. Jassim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dr. Jassim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dr. Jassim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dr. Jassim

Personality Compatibility


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