Sally Saab

Questioner
DISC Type : c

AI Strategy & Transformation, AI Productivity Coach, PM, Cx at Mubadala

United Arab Emirates

Overview

Sally Saab is an AI Strategy and Transformation Coach at Mubadala with over 10 years of experience in AI, digital transformation, and IT operations. She drives enterprise AI adoption, having supported the rollout of M365 Copilot to over 800 users. She holds a PMP certification and a Doctorate in Business Administration from Audencia.

She is passionate about empowering women in science and technology, highlighted by her involvement with platforms like the IEEE Women in Circuits and Systems Forum. She champions knowledge sharing and continuous learning, participating in leadership sessions and internal training programs to merge theory with practical application in AI.

While at Canon Emirates, she managed operations for over 200 clients, including Mubadala and Dubai Airports, and achieved a 100% client retention rate.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Enterprise AI Adoption
Her role focuses on driving enterprise AI adoption, including large-scale training programs and the successful rollout of tools like M365 Copilot and ChatGPT Enterprise.
Agentic AI
She has publicly shared insights on the shift from traditional apps to agentic interfaces and copilots that act as collaborative partners for users.
Responsible AI Governance
She speaks on panels about preparing AI governance ecosystems for future trends, managing risk, and aligning with national digital strategies.

Media Appearances

Sally has no verified media appearances

Work History

5-2019
AI Strategy & Transformation, AI Productivity Coach, PM, Cx at Mubadala
8-2021
Co Partner at MeetNTrain
3-2016 - 4-2019
Operations Manager at Canon Emirates
6-2015 - 2-2016
Ambassador's Personal Assistant at Greek Embassy in Abu Dhabi
9-2013 - 5-2015
Work Study Student at American University of Beirut

Education

2013 - 2015
Bachelor’s Degree from American University of Beirut
11-2022 - 11-2025
Doctorate of Business Administration from Audencia

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Arab Emirates Job Level : N/A Designation : AI Strategy & Transformation, AI Productivity Coach, PM, Cx at Mubadala
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sally

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sally take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sally

Personality Compatibility


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