Nicole Baumstark

Pioneer
DISC Type : Isd

Vice President, Transformation & Technology Services at Altria

Chicago, Illinois, United States

Overview

Nicole Baumstark is the Vice President of Transformation & Technology Services at Altria, leading a $600M savings initiative using AI and automation. With a background in digital marketing and analytics, she is described by colleagues as a visionary, authentic, and strategic leader. She holds a Bachelor of Science from Loyola University Chicago.

Outside of her corporate role, Nicole is interested in the intersection of technology and creativity, particularly Web 3. 0 and sonic branding. She also gives back to her community, having volunteered on a committee for The Community Foundation for Northern Virginia to review grant and scholarship applications.

She was featured in the book "101 Great Minds" for her thought-provoking perspectives on the future of sonic identity.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI-Driven Transformation
Leads a publicly disclosed $600M initiative at Altria focused on improving organizational effectiveness through artificial intelligence, automation, and reskilling.
Digital Innovation
Her career history shows extensive experience in digital strategy and marketing operations. She has also expressed interest in the future of Web 3. 0.
Sonic Branding
Contributed to the book "101 Great Minds, " sharing her expertise and thought leadership on the future of sonic identity and branding strategy.

Media Appearances

Nicole has no verified media appearances

Work History

10-2023
Vice President, Transformation & Technology Services at Altria
2-2023 - 10-2023
Vice President, Digital & Marketing Services at Altria
6-2018 - 2-2023
Managing Director, Digital & Marketing Services at Altria
9-2014 - 9-2016
Senior Vice President, Digital & PMO Director at Leo Burnett
3-2011 - 8-2014
Vice President, Digital Project Management at Leo Burnett

Education

Bachelor of Science (B.S.) from Loyola University Chicago
Blockchain Essentials Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President, Transformation & Technology Services at Altria
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicole

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are generally fast movers and can take quick decisions
  • Can Nicole take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicole

Personality Compatibility


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