Nicole Baumstark in

Nicole Baumstark

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Vice President, Transformation & Technology Services at Altria
📍 Chicago, Illinois, United States

Nicole Baumstark is the Vice President of Transformation & Technology Services at Altria, leading a $600M savings initiative using AI and automation. With a background in digital marketing and analytics, she is described by colleagues as a visionary, authentic, and strategic leader. She holds a Bachelor of Science from Loyola University Chicago.

Outside of her corporate role, Nicole is interested in the intersection of technology and creativity, particularly Web 3. 0 and sonic branding. She also gives back to her community, having volunteered on a committee for The Community Foundation for Northern Virginia to review grant and scholarship applications.

She was featured in the book "101 Great Minds" for her thought-provoking perspectives on the future of sonic identity.

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Experience
17 Years
Current Role
Vice President, Transformation & Technology Services
Job Level
Senior
Location
Chicago, Illinois, United States
Personality Overview

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Priorities

Topics Nicole cares about

AI-Driven Transformation
Leads a publicly disclosed $600M initiative at Altria focused on improving organizational effectiveness through artificial intelligence, automation, and reskilling.
Digital Innovation
Her career history shows extensive experience in digital strategy and marketing operations. She has also expressed interest in the future of Web 3. 0.
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Career

Work history

10-2023
Vice President, Transformation & Technology Services
Altria
2-2023 - 10-2023
Vice President, Digital & Marketing Services
Altria
6-2018 - 2-2023
Managing Director, Digital & Marketing Services
Altria
9-2014 - 9-2016
Senior Vice President, Digital & PMO Director
Leo Burnett
3-2011 - 8-2014
Vice President, Digital Project Management
Leo Burnett
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
Loyola University Chicago
Blockchain Essentials Certificate
Cornell University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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