Nicole Baumstark is the Vice President of Transformation & Technology Services at Altria, leading a $600M savings initiative using AI and automation. With a background in digital marketing and analytics, she is described by colleagues as a visionary, authentic, and strategic leader. She holds a Bachelor of Science from Loyola University Chicago.
Outside of her corporate role, Nicole is interested in the intersection of technology and creativity, particularly Web 3. 0 and sonic branding. She also gives back to her community, having volunteered on a committee for The Community Foundation for Northern Virginia to review grant and scholarship applications.
She was featured in the book "101 Great Minds" for her thought-provoking perspectives on the future of sonic identity.
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