Dr Jo Burrell

Go-getter
DISC Type : d

Co-Founder at Ultimate Resilience

Nottingham, England, United Kingdom

Overview

Dr. Jo Burrell is a multi-award-winning Clinical Psychologist and Co-founder of Ultimate Resilience, recognized as the #11 HR Most Influential Thinker for 2025. With a Doctorate from The University of Sheffield, she is a dedicated author and researcher focused on tackling the mental wellbeing crisis facing HR professionals through specialized training and coaching.

While her public profile is centered on her professional mission, she has shared her personal journey of moving from a skeptical observer to an active voice on professional platforms. This reflects a commitment to personal growth and a passion for leveraging her expertise to make a wider impact on workplace mental health.

She co-authored the pioneering "HR Mental Wellbeing Survey" and "The Little Book of HR Resilience" to empower HR leaders.

Personality Overview

Self-Confident

Direct & Candid

Decisive

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

HR Wellbeing
Her core mission is to address the mental health crisis within the HR profession, highlighting the unseen emotional and ethical challenges of the role.
Workplace Resilience
As co-founder of Ultimate Resilience, she provides skills-based models and training to help employees and leaders better cope with organizational stress and pressure.
Combating Perfectionism
She actively coaches on the dangers of perfectionism, discussing how the pattern of aiming for impossible standards leads to self-criticism and feelings of failure.

Media Appearances

Dr Jo Burrell, Clinical Psychologist & Co‑Founder at Ultimate Resilience. Featured in The HRD Talks Podcast

See Now

Work History

7-2013
Co-Founder at Ultimate Resilience
12-2023
Chartered Coaching Psychologist at The British Psychological Society
9-2001
Chartered Clinical Psychologist at The British Psychological Society
7-2025 - 8-2025
HR Most Influential Thinker 2025 at HR magazine
8-2021 - 9-2024
Honorary Lecturer in Clinical Psychology at The University of Sheffield

Education

1998 - 2001
Doctorate from The University of Sheffield
1995 - 1997
Postgraduate Diploma from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 23 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Ultimate Resilience
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Insights For Selling To Dr Jo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Jo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Dr Jo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Dr Jo move?

  • Their decision making speed is somewhere in the middle.
  • Can Dr Jo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Dr Jo

Personality Compatibility


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