Gemma Atkinson

Enthusiast
DISC Type : i

Non Executive Board Member at Squash Wales

London, England, United Kingdom

Overview

Gemma Atkinson is the Global Chief People Officer at AMS, specializing in creating exceptional employee experiences and high-performing teams. She holds an MBA from Edinburgh Business School and is an accredited Executive Coach and NLP Practitioner. Colleagues describe her as bright, hard-working, and someone who shows initiative.

Outside of her corporate role, Gemma is a Non-Executive Board Member for Squash Wales, reflecting a deep passion for the sport. She is also a qualified Spin Instructor, demonstrating a commitment to personal fitness and development which she brings into her professional life.

Interestingly, Gemma has a special affinity for giraffes, admiring them for their unique perspective and communication.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Corporate Culture
Believes culture is a competitive advantage and a key driver of business success, a frequent topic in her interviews and professional focus.
Leadership Development
As an accredited Executive Coach, she focuses on unlocking potential and helping leaders make braver, faster decisions, especially under pressure.
Continuous Learning
Describes her own career path as "squiggly" and advocates for a growth mindset, curiosity, and continuous upskilling to navigate a changing business landscape.

Media Appearances

Gemma Atkinson - Squash Wales. Featured in Squash Wales

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Work History

5-2024
Non Executive Board Member at Squash Wales
1-2023
Global Chief People Officer at AMS
8-2021 - 12-2022
Chief Operating Officer International at Active International UK
3-2016 - 8-2021
UK Managing Director (Interim) / COO International at Active International UK
5-2014 - 2-2016
Commercial Director at Active International UK

Education

2011 - 2013
Master of Business Administration (MBA) from Edinburgh Business School, Heriot-Watt University
1991 - 1995
BA(hons) from University of Stirling

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : N/A Designation : Non Executive Board Member at Squash Wales
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gemma

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gemma take some risk or not?

  • They can take some low-probability risks if needed.

You And Gemma

Personality Compatibility


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