Fin Wycherley💡

Evaluator
DISC Type : DCS

Tiktok LIVE Creator Agency at Supersize Media

Edinburgh, Scotland, United Kingdom

Overview

Fin Wycherley is a lead generation strategist and the CEO of Supersize Media, specializing in helping lawyers and attorneys acquire clients using AI and LawTech. An award-winning digital expert and regular BBC commentator, she holds an Honours Degree in Law from Edinburgh University. People often describe her as intuitive, interactive, and an outstanding expert.

Originally from Scotland, Fin has structured her business to allow for a "digital nomad" lifestyle, enabling her to work from anywhere, including relocating to the south of France during the summer to serve her European clients. She enjoys turning social media skeptics into advocates, finding it a rewarding part of her work.

Unique fact: Fin is followed on social media by former US President Barack Obama.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Legal Lead Generation
Her core business is helping law firms build predictable client acquisition systems using AI, personal branding, and social media, a topic she frequently discusses on podcasts.
AI in LawTech
She champions the use of AI and technology as a critical, modern operating model for law firms to remain competitive and effective in client acquisition.
Personal Branding
Consistently highlights personal branding as a core system for lawyers to build trust and stand out in a competitive market, as seen in her workshops and client recommendations.

Media Appearances

Fin has no verified media appearances

Work History

11-2025
Tiktok LIVE Creator Agency at Supersize Media
12-2013
CEO Social Media Agency at Supersize Media
1-2020
Social Media Trainer | Sales Funnel Strategist at Edinburgh Chamber of Commerce
10-2019 - 6-2024
Accredited #SheMeansBusiness Facebook, Instagram, Messenger and Whatsapp Trainer at Meta
9-2019 - 4-2024
Edinburgh Local Leader at Enterprise Nation

Education

1991 - 1995
LLb Hons from Edinburgh University: Honours Degree in Law
2020 - 2020
Facebook Certification from Facebook Certified Media Planning Professional

More Information

Social Presence :

Prographics :

Exp : 10 Location : Edinburgh, Scotland, United Kingdom Job Level : Leadership Designation : Tiktok LIVE Creator Agency at Supersize Media
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Insights For Selling To Fin

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fin

Personality Compatibility


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