Dr Keith O'Brien

Sharpshooter
DISC Type : CD

Behavioural Science Lead (Organisational Design) at HM Revenue & Customs

London, England, United Kingdom

Overview

Dr has no verified overview

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

Dr has no verified topics they care about

Media Appearances

Dr has no verified media appearances

Work History

2-2026
Behavioural Science Lead (Organisational Design) at HM Revenue & Customs
11-2025
Honorary Fellow, Impact & Innovation at Behavioral AI Institute
8-2025
Co-Founder at Adaptable Minds
8-2023 - 8-2025
Consulting Director at INFLUENCE AT WORK (UK)
8-2021 - 7-2023
Director, Behavioural Science | Digital Innovation at MindGym

Education

2012 - 2016
Doctorate (Ph.D.) from UCL
12-2025 - 9-2026
Professional Certificate from Henley Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Behavioural Science Lead (Organisational Design) at HM Revenue & Customs
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Insights For Selling To Dr Keith

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Keith is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr Keith

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dr Keith move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dr Keith take some risk or not?

  • The risks don’t matter much to them.

You And Dr Keith

Personality Compatibility


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