Dr. Keith Pettiford

Evaluator
DISC Type : Dsc

Financial Services Leader | Strategic Advisor | Risk Management | Executive at Financial Services

New Castle, Delaware, United States

Overview

Dr. Keith Pettiford is a seasoned financial services executive with over three decades of experience in risk management and business analytics at firms like JPMorgan Chase, Citibank, and Harley-Davidson Financial Services. He holds a Doctorate from Wilmington University and currently serves as an Adjunct Professor of Business, shaping executive-level talent.

Beyond his corporate and academic roles, Dr. Pettiford is a passionate community advocate and a published author of childrens books. His writing focuses on important life skills, including financial literacy and navigating social challenges, aiming to empower young readers for future success.

Unique fact: He has authored childrens books designed to teach complex topics like financial literacy and dealing with peer pressure.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Risk Management
He frequently discusses the "Governance Gap" where risk frameworks lag behind AI's deep integration in fraud detection and credit decisioning, advocating for modernized, dynamic approaches.
Financial Risk Governance
His career is built on leading risk strategy and governance at major financial institutions, focusing on regulatory compliance and operational optimization.
Children's Financial Literacy
He authored "The Green Paper, " a children's book aimed at teaching financial principles early, highlighting his passion for community education and youth empowerment.

Media Appearances

Dr. has no verified media appearances

Work History

6-2025
Financial Services Leader | Strategic Advisor | Risk Management | Executive at Financial Services
4-2022 - 6-2025
Director - Consumer Credit and Risk Management at Harley-Davidson Financial Services
4-2022 - 6-2025
Director of Risk Management at Harley-Davidson Financial Services
1-2014 - 4-2022
Executive Director - Auto Finance Risk Management at JPMorgan Chase & Co.
1-2013
Adjunct Professor of Business at Wilmington University

Education

Doctorate from Wilmington University
Master from Wilmington University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New Castle, Delaware, United States Job Level : Mid-senior Designation : Financial Services Leader | Strategic Advisor | Risk Management | Executive at Financial Services
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Insights For Selling To Dr. Keith

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Keith is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dr. Keith

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dr. Keith move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dr. Keith take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dr. Keith

Personality Compatibility


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