Dr. Natalia Pokorny

Enthusiast
DISC Type : i

Project Coordinator at ETH Zurich, Department of Information Technology and Electrical Engineering

Zurich, Zurich, Switzerland

Overview

Dr. Natalia Pokorny is a leader in educational technology, serving as the Director of the Digital Department and the "NooLab & AI" at European University. With a PhD in Economics and a Masters in Management, her research focuses on AIs role in education and the digital transformation of universities.

Born in Kharkiv, Ukraine, she developed an early interest in both mathematics and choreography. She has a strong entrepreneurial drive, having founded several educational ventures, including an award-winning network of development studios for out-of-school education.

Unique fact: Dr. Pokorny founded the Show Business Institute at the European University, whose graduates have won international competitions.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

University Digitalization
Her extensive publications focus on creating new models for universities in the digital age, integrating technologies like AI, Big Data, and interactive platforms.
AI in Education
She researches and writes about leveraging AI for personalized learning, developing teacher "digital avatars, " and enhancing educational ecosystems.
Noospheric Thinking
A unique theme in her writing is the "noosphere, " exploring how AI is a new participant in human consciousness and the ethical implications of this integration.

Media Appearances

Dr. has no verified media appearances

Work History

3-2026
Project Coordinator at ETH Zurich, Department of Information Technology and Electrical Engineering
1-2024 - 2-2026
Advisor on Digital & AI Strategy | Vice-Rector Office at European University
1-2023 - 12-2025
Laboratory Director / Researcher at Noosphere Laboratory
1-2022 - 1-2024
Chief Digital Transformation Officer at Langmeier Software Switzerland
1-2018 - 12-2023
Director of the Digital Department / Researcher at European University

Education

Education details unavailable from ZHAW School of Management and Law
Master's degree from WSB University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Zurich, Zurich, Switzerland Job Level : Junior Designation : Project Coordinator at ETH Zurich, Department of Information Technology and Electrical Engineering
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Insights For Selling To Dr. Natalia

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Natalia is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Dr. Natalia

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Dr. Natalia move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Dr. Natalia take some risk or not?

  • They can take some low-probability risks if needed.

You And Dr. Natalia

Personality Compatibility


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