Dr. Wendy Hicks, DBA

Questioner
DISC Type : c

Founder & Reinvention Strategist at Second Act Compass – Reinvention Framework for Women 55+

Washington DC-Baltimore Area, United States

Overview

Dr. Wendy Hicks is a transformational IT and business strategist with over 20 years of experience in infrastructure design, security, and management. As an IT Specialist at the U. S. Department of Housing and Urban Development, she leverages her extensive background with Fortune 500 companies and Federal agencies. She holds a Doctorate in Business Administration from Walden University.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cybersecurity Strategy
Her career includes serving as Director of Cyber Security and her current role as an Information Systems Security Officer, focusing on strategic security objectives and controls.
Supporting Independent Artists
As President of the non-profit Indie Voice, she is dedicated to mentoring and providing resources, education, and funding to help develop the next generation of musical artists.
Music Performance
An accomplished singer-songwriter, she has performed at venues like Blues Alley, released her own CD project 'A Woman’s Dream', and created a musical sound she calls "SoulFusion".

Media Appearances

Dr. has no verified media appearances

Work History

9-2025
Founder & Reinvention Strategist at Second Act Compass – Reinvention Framework for Women 55+
12-2022
Founder & Creative Director at Harmony by Wendy Renee
4-2020
IT Specialist (INFOSEC), ISSO at U.S. Department of Housing and Urban Development
11-2018 - 4-2020
Director of Cyber Security at Tec-Masters, Inc.
12-2017
President at Indie Voice

Education

Doctor of Business Administration from Walden University
2012 - 2013
Master of Business Administration from Trinity Washington University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder & Reinvention Strategist at Second Act Compass – Reinvention Framework for Women 55+
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Insights For Selling To Dr. Wendy

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Wendy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dr. Wendy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dr. Wendy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dr. Wendy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dr. Wendy

Personality Compatibility


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