Dui Toledo

Trailblazer
DISC Type : ID

VP of Engineering at PayNearMe

São Paulo, Brazil

Overview

Dui Toledo is a seasoned engineering leader, currently VP of Engineering at PayNearMe, with experience as CTO and COO at NoRedInk. He focuses on scaling tech startups and building engineering excellence, drawing on his Computer Science background. Colleagues describe him as transformative, deeply empathetic, and strategic.

Outside of his executive roles, Dui is a dedicated mentor for programs like First Round Fast Track and a prolific weekly blogger on leadership and personal growth. He has a keen interest in time management, digital minimalism, and exploring new AI-powered productivity tools and their security implications.

Unique fact: Dui maintains a disciplined personal time management system he calls "105 hours, " reflecting the number of waking hours in a week.

Personality Overview

Charismatic

Achievement-Oriented

Assertive

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Engineering Leadership
As a VP of Engineering and former CTO, he frequently writes about scaling teams, technical strategy, and creating sustainable growth on his personal blog.
Mentorship & Growth
Actively mentors multiple individuals through formal programs and is described by mentees as having a "profound impact" on their professional and personal lives.
Fintech Innovation
Holds a key leadership position at PayNearMe, a thriving Series D fintech startup, focusing on building engineering excellence in the payments space.

Media Appearances

Dui has no verified media appearances

Work History

11-2023
VP of Engineering at PayNearMe
10-2022
Advisor to SVP of Engineering at PayNearMe
9-2022
Mentor at First Round Fast Track
1-2021 - 9-2022
Chief Technology Officer at NoRedInk
12-2018 - 1-2021
Chief Operating Officer at NoRedInk

Education

2000 - 2003
Computer Science from Pontifícia Universidade Católica de Campinas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, Brazil Job Level : Senior Designation : VP of Engineering at PayNearMe
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Insights For Selling To Dui

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dui is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dui

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Dui move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Dui take some risk or not?

  • They can take risks if necessary.

You And Dui

Personality Compatibility


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