Duncan Borthwick PhD

Go-getter
DISC Type : d

Director at Labcoats & Blackboards Ltd

Greater Portsmouth Area, United Kingdom

Overview

Duncan is a commercial leader with 25 years of experience translating scientific innovation into profitable revenue for emerging life science companies. Holding a Ph. D. , he specializes in business development, sales, and marketing. Colleagues describe him as a hard-working, innovative, and pragmatic professional focused on outcomes.

Outside of work, Duncan is deeply involved in adventure and ultra-endurance sports, having participated in events like the Pan Celtic Race. He is also a My Green Lab Ambassador, reflecting a personal commitment to sustainability within the scientific community and a passion for reducing the environmental impact of laboratories.

Unique fact: To compete in a long-distance cycling event, he used a graphene power bank and a fast charger to keep his electronics powered at cafe stops.

Personality Overview

Vision Oriented

Self-Confident

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Commercializing Science
His entire career is built on bridging the gap between scientific innovation and market success, with a track record of delivering 60% growth in previous roles.
Sustainable Labs
As a "My Green Lab Ambassador" and through his work with bioplastic consumables, he actively promotes reducing the environmental impact of laboratory processes.
Cell & Gene Therapy
He has held marketing leadership roles in the cell line development space and has spoken on topics like scaling adherent cell manufacturing for modern cell and gene therapy.

Media Appearances

Duncan has no verified media appearances

Work History

10-2025
Director at Labcoats & Blackboards Ltd
10-2025
Director of Jumbo Growth at Green Elephant Biotech
1-2023 - 10-2025
Head of Sales and Marketing at Axol Bioscience
1-2022 - 1-2023
Commercial Marketing Manager, Distributor Programs at Oxford Nanopore Technologies
1-2020 - 1-2022
Global Marketing Manager at Solentim

Education

1995 - 1998
Doctor of Philosophy (Ph.D.) from MRC Human Genetics Unit, Edinburgh
9-1991 - 6-1995
Bachelor's degree from University of St. Andrews

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Portsmouth Area, United Kingdom Job Level : Mid-senior Designation : Director at Labcoats & Blackboards Ltd
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Duncan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Duncan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Duncan

Personality Compatibility


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