Duncan Heron

Questioner
DISC Type : c

Director of Software & Applied AI Engineering at TPXimpact | B Corp™

Tonbridge, England, United Kingdom

Overview

Duncan Heron is the Director of Software & Applied AI Engineering at TPXimpact, where he leads the delivery of technical solutions and promotes high-quality engineering practices. With a background in Mathematics from the University of Cape Town and an Azure Fundamentals certification, his career demonstrates a clear progression into technical leadership focusing on innovative technologies.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Applied AI Strategy
Believes AI should be used to solve clear business or user problems, rather than being treated as a standalone "AI project. "
Engineering Discipline
He has written that as AI makes coding easier, the value of architectural thinking, security-first mindsets, and system thinking becomes more essential than ever.
Future of Software
Actively reflects on how AI is changing software engineering, shifting the focus from writing code to guiding networks of smart, agent-driven tools.

Media Appearances

Duncan has no verified media appearances

Work History

10-2025
Director of Software & Applied AI Engineering at TPXimpact | B Corp™
7-2024 - 11-2025
Head of Software Engineering at TPXimpact | B Corp™
2-2022 - 9-2024
Principal Engineer at TPXimpact | B Corp™
1-2020 - 6-2020
Developer at GreenShoot Labs
6-2019 - 3-2022
Technical Lead at Manifesto

Education

2001 - 2003
diploma from IIE Varsity College
Mathematics from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 15 Location : Tonbridge, England, United Kingdom Job Level : Mid-senior Designation : Director of Software & Applied AI Engineering at TPXimpact | B Corp™
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Duncan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Duncan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Duncan

Personality Compatibility


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