Dylan Roberts

Harmonizer
DISC Type : IS

Chief Digital and Information Officer at Betsi Cadwaladr University Health Board

Wakefield, England, United Kingdom

Overview

Dylan Roberts is the Chief Digital & Information Officer at Betsi Cadwaladr University Health Board, with over 25 years of experience leading technology and data transformation in public health. Holding an MBA from the University of Wales, he is described by colleagues as a forward-thinking, strategic, and effective digital leader.

He was the driving force behind the "100% Digital Leeds" programme, a major initiative to make digital inclusion a strategic priority across the city.

Personality Overview

Risk-Averse

Adaptive

Friendly

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Digital Health Transformation
His career is dedicated to leading digital and data-enabled transformation within large public health systems like the NHS and local government.
System-wide Leadership
He operates at a board and national level, focusing on system-wide strategy that spans multiple organizations to improve public value and outcomes.
Digital Inclusion
He led the "100% Digital Leeds" program, a major initiative that made digital access and inclusion a strategic priority for the entire city.

Media Appearances

Evo Inspires – Dylan Roberts, Chief Digital Information Officer, Betsi Cadwaladr University Health Board. Featured in Evolution Jobs

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Work History

4-2022
Chief Digital and Information Officer at Betsi Cadwaladr University Health Board
8-2020 - 4-2022
Chief Digital and Information Officer at York & Scarborough Teaching Hospital NHS Foundation Trust
6-2016 - 8-2020
Chief Digital and Information Officer (LCC and NHS) at Leeds City Council
10-2014 - 6-2016
Chief Digital Officer at Leeds City Council
10-2013 - 10-2014
Chief Information Officer at Leeds City Council

Education

2001 - 2004
MBA from University of Wales

More Information

Social Presence :

Prographics :

Exp : 27 Location : Wakefield, England, United Kingdom Job Level : Leadership Designation : Chief Digital and Information Officer at Betsi Cadwaladr University Health Board
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Insights For Selling To Dylan

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dylan is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Dylan

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Dylan move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Dylan take some risk or not?

  • It is unlikely that they will take many risks.

You And Dylan

Personality Compatibility


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