Dylan Serota

Energizer
DISC Type : I

Chief Executive Officer & Co-Founder at Terminal

Los Angeles, California, United States

Overview

Dylan Serota is the CEO and Co-Founder of Terminal, a company focused on helping businesses hire elite global engineering talent. He developed the idea for Terminal while at Eventbrite and incubated it as a Founder in Residence at Atomic. He holds a Bachelor of Arts from the University of Pennsylvania.

Outside of his professional life, Dylan is a passionate tennis fan and enjoys connecting with people through shared interests and hobbies. He is also a proponent of walking one-on-ones as a way to foster open and genuine conversations with his team members.

He advocates for replacing SaaS vendors with in-house builds when appropriate, a concept he refers to as the "Walk and Build. "

Personality Overview

Enthusiastic

Relationship Oriented

Imaginative

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AI in Engineering
Believes companies should hire "AI-native engineers" and that AI Security Engineer will be a top role, emphasizing how AI augments and transforms software development.
Future of Work
His company is built on solving talent shortages by creating remote, distributed technical teams, believing this is the new default for how companies will operate.
In-house Solutions
Shared his experience of replacing a long-term SaaS vendor with an internal build, advocating for the "Walk and Build" approach when it makes strategic sense.

Media Appearances

Dylan Serota, CEO & Co‑founder, Terminal | Ep. 37. Featured in Spotify

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Terminal CEO on What CTOs Are Saying About AI Job Replacement. Featured in Business Insider

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Will AI Replace Coders? Terminal Co-Founder & CEO Dylan Serota. Featured in The Joelonsdale Podcast

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Work History

1-2024
Chief Executive Officer & Co-Founder at Terminal
2-2021
Advisor at BoomPop
2-2017 - 10-2017
Founder In Residence at Atomic
1-2017 - 1-2024
Co-Founder and Chief Strategy Officer at Terminal
12-2016 - 1-2019
Advisor at Bus.com

Education

Bachelor of Arts (B.A.) from University of Pennsylvania
8-2008 - 1-2009
Study Abroad from Universidad Pontificia Comillas

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Executive Officer & Co-Founder at Terminal
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Insights For Selling To Dylan

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dylan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Dylan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dylan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Dylan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dylan

Personality Compatibility


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