Easton Snyder

Inspirer
DISC Type : id

Head of Sales Engineering at TRACTIAN

Raleigh, North Carolina, United States

Overview

Easton is the Head of Sales Engineering at TRACTIAN, leveraging a mechanical engineering background from North Carolina State University. He specializes in process consulting for maintenance and reliability, helping clients improve asset performance. People who have worked with him describe him as passionate about technology and customer success.

His career has been focused on bridging the gap between operations and maintenance through better processes and systems. He has a work philosophy of setting boundaries: "when youre not working dont work, " but always be ready for an emergency.

He transitioned from a hands-on engineering background into a people and process-focused leadership role, helping to scale his team from 3 to over 20 engineers.

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Industrial Reliability
His work and content focus on using technology like CMMS and vibration analysis to reduce equipment downtime and improve asset management for industrial clients.
Process Improvement
He describes his sales engineering role as a form of "glorified process consulting, " focused on helping companies define and improve their operational workflows.
Sales Engineering Leadership
He recently became Head of Sales Engineering and has spoken about the rapid growth of his team, which has expanded from 3 to over 20 members.

Media Appearances

Easton has no verified media appearances

Work History

1-2026
Head of Sales Engineering at TRACTIAN
7-2025 - 1-2026
Sales Engineering Manager at TRACTIAN
10-2024 - 7-2025
Sr. Sales Engineer at TRACTIAN
8-2022 - 11-2024
Lead Solution Engineer at Sphera
8-2021 - 8-2022
Professional Services Manager at Prometheus Group

Education

2014 - 2018
Bachelor's degree from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Raleigh, North Carolina, United States Job Level : Mid-senior Designation : Head of Sales Engineering at TRACTIAN
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Insights For Selling To Easton

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Easton is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Easton

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Easton move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Easton take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Easton

Personality Compatibility


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