Ed Foy
Observer · DISC type icEd Foy is the Co-Founder of PRESS Healthfoods, a leading plant-based nutrition company in the UK. A graduate of Harvard Business School and the University of Oxford, he leveraged his prior marketing experience at LOreal and Jack Wills to build PRESS from the ground up, inspired by the US wellness movement.
Outside of work, Ed is part of a monthly book club that focuses on biographies and practices the Wim Hof breathing technique. He believes in balancing a healthy lifestyle with moments of indulgence and emphasizes the importance of scheduling downtime with friends and family to maintain a full life.
After struggling in their first Soho store, a chance encounter with a Selfridges buyer who walked past led to the brands first major retail opportunity.
Read the full overview →How Ed shows up
They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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