Ed Foy
Login to view DISC.Ed Foy is the Co-Founder of PRESS Healthfoods, a leading plant-based nutrition company in the UK. A graduate of Harvard Business School and the University of Oxford, he leveraged his prior marketing experience at LOreal and Jack Wills to build PRESS from the ground up, inspired by the US wellness movement.
Outside of work, Ed is part of a monthly book club that focuses on biographies and practices the Wim Hof breathing technique. He believes in balancing a healthy lifestyle with moments of indulgence and emphasizes the importance of scheduling downtime with friends and family to maintain a full life.
After struggling in their first Soho store, a chance encounter with a Selfridges buyer who walked past led to the brands first major retail opportunity.
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DISC behavioral profile
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